Bubblegum . A pamphlet by Ella Johnston and MW Bewick
Make it light
Make it fun
Make it POP
Bubblegum is an Insta-fantasy dream scroll, a social-media hackathon, a deep dive of consumer totems, a litany of fomo, a rhapsody in humble brags, a timeline in timewasting, an amirite of lifestyle aesthetics, a no-cap take on contemporary culture, a want-this list of hyper-moments, a clapback track for the always-on, a rent-free take on pseudo-nowness, a deconstructionist take on clickbait… and more, or other. IYKYK.
Bubblegum contains a long continuous single sentence of words from poet MW Bewick, and abstract illustration from artist Ella Johnston.